Best Song Ever
One Direction
2013
This music video begins off with all the members of the group pretending to be not only themselves by also being part of a film production company, such as the producers, choreographer, stylist, and assistant- they use this as promotion for their film 'This Is Us'. The music video takes place in Hollywood, as the Hollywood sign is shown right at the beginning of the video. There are comedic elements to the beginning with the 'producers' calling the group the wrong names and referring to the member who they are played by as 'perfect'. The video then continues to show the rebellious side to the group as they completely trash the office in which they are in. It also shows clips from their film which they are promoting, this caused the fans to get excited for the film causing more interest in the video.
Things I would like to use from this video are some of the comedic elements as I think that this makes the video much more exciting than just having a boring scene, however I feel that this is more effective with male artists and particularly boy bands where this behaviour is usual.
Salute
Little Mix
2014
This video is set in what seems like during a war- and the group are promoting the independence of women joining together and not relying on men.The group use lots of dancing throughout this video, which they have used for the song in many other instances such as stage performances of it. This creates iconic dance moves that the fans recognise. The setting is dark which creates an eerie sense to the video- representing the darkness of wars and symbolic of their negative nature. The use of a wind and smoke machines are clearly used in this video to create atmosphere and to make it more authentic.
Things that I would like to use from this video are lots of dancing as this is obviously common of girls music videos as well as possible use of extra wind in order to place more emphasis on my artist.
Who's Laughing Now
Jessie J
2011
This video is very clever as Jessie J seems to be singing as if giving advice to her younger self being bullied in school. The video adds extra value to the song as it creates a narrative that you wouldn't necessarily understand from the lyrics. She also represents her self now as the teacher of the class- looking over the bullying. I like the lip synching of the younger girls singing the words and think that this is clever. The synopsis of this video shows a young Jessie J being bullied in school by the other girls who are of a complete opposite to her (all wearing pink etc) and the she decides that she has had enough so she gets up and leaves and goes into the school hall where a poster of Hollywood is up (very clever as many pop videos are set there) and she begins to sing in front of it- as if she is beginning to come who she is today.
I like the idea that it is set in an every-day environment so I am setting mine in a similar day to day place (a bedroom).
Oh Cecilia (Breaking My Heart)
The Vamps ft. Shaun Mendes
2014
This video begins with a panicked shot of the group trying to swim onto land. After this the audience can then see that they seem to be stranded on a desert island. This uses underwater filming. The video then continues to show the group trying to think of ways to escape e.g. making signs out of palm leaves and struggling to survive! They then get taken in by this tribe of girls of whom they then perform for. There are intertextual references here to other stories which the audience would be familiar with such as Lost, The 100, Lord of the Flies and even I'm a Celebrity Get Me Out of Here- where there is a similar narrative of a group being stranded on an island. The girls are dressed like Amazons which is another intertextual reference; they are strong and show the boys how to survive. There are comedic elements in this video such as playing golf with a coconut and drinking them like champagne. The end is ambiguous as the group could be either running away from the rescue plane or chasing it.
I am going to use an underwater camera- much like they did in this video. I would also love to use a similar location (however unfortunately that is highly unlikely!!)
No comments:
Post a Comment