1) Music Videos demonstrate certain genre characteristics.
e.g. Stage performance in metal/hard rock videos, Dance routines for boy/girl bands, 'Throwing signs' in early hip hop videos, Scantily clad women or 'bling' in gangsta rap videos.
2) There is a relationship between the lyrics and visuals.
-Often illustrative but could amplify of contradict the lyrics.
3) There is a relationship between the music and the visuals.
-Often illustrative but could amplify of contradict the lyrics.
4) The demands of the artist record label will include the need for lots of close-ups of the artist.
5) The artist may develop motifs of iconography that recur across their work (a visual style)
6) There is frequent reference to the notion of 'looking' (screens within screens, filming, cameras) and particularly voyeuristic (pleasure through looking) treatment of the female body)
7) There are often inter-textual references- mostly to film, television and popular culture.
Kiss You- One Direction
1- There are dance routines for the boy band.
2- There is not much of a relationship between the lyrics and the visuals.
3- The music does link to the visuals due to the upbeat song with the fast editing and the fun environment.
4- There are lots of close-ups of each member to showcase them all individually to please all the fans.
5- Some of the dance moves have been used in previous One Direction music video.
6- The video is shown that it is set in the studio, so there are lots of views of looking through camera screen and showing all the filming equipment links to the notion on 'looking'.
7- There are not many inter-textual references- maybe the video being set in a studio?
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