Analysis of My Survey about Pop Music

1) I asked people their ages so that I could find out what the main audience was that I am creating my video for.

The majority were 17-19 years old (40.91%), Then aged 14-16 (34.09%) and finally 11-13 (25%)

2) I then wanted to find out whether they enjoy pop music or not, just a general question to start off and to learn more about my audience.

The majority said yes (52.27%), then occasionally (34.09%) - this is a good thing as it shows that the genre is appropriate for the audience.

 3) I then asked who were their 3 favourite pop artists are. This helps me by telling me whose music videos to look at for inspiration. The highest were The Vamps at 14% and Im also going to look at Taylor Swift, Iggy Azalea, 5 Seconds of Summer and Katy Perry all of which had 10% of the votes.

4) Then I was interested to find out about which radio stations my audience listened to. As I expected Capital clearly won with 68% of the votes!

5) It is interesting that the number of people who have been to a pop concert is lower than the number who haven't, there is one more person who hasn't been to a pop concert- this shows that people have to watch the music videos in order to see their favourite artists perform, therefore I have seen that music videos are a key part of the music industry.

6) I wanted to find out about what my audience would expect to see in a pop music video- they concluded that they mostly expect to see boys (however I wasn't intending on using boys, and this may be referring to boy bands e.g One Direction/The Vamps). The next were Girls (definitely using), a storyline (wasn't going to use) and on trend clothes (again, I am obviously going to use on trend clothing).

7) Not surprisingly, lots of people said that they enjoy watching music videos- therefore I know that I have chosen a good audience and they know lots about what they involve.













8) I wanted to find out why my audience enjoy music videos- mostly they said that they are entertaining- which implies that they are not full of boring long shots with no definition. The option for 'I love the music' was also high- this shows me that music choice is important to the audience. The 'Other' answers included 'Just interested in what they did in the video', 'Like to see if there is hidden meaning behind the song' and 'love seeing hot guys'.

 9) Surprisingly most people said that they would expect a Pop Music Video to be set on a beach- something I hadn't thought of. However luckily in a street/town were quite high and I was intending on using these locations anyway. I am also using a bedroom, and fortunately some people believed that this was a typical location- so In general with my survey- my assumptions have been confirmed.