9 Shot Analysis of a Pop Music Video #2

I have chosen to analyse "How Ya Doin'' By Little Mix ft. Missy Elliot
Where relevant I have referred to Goodwins Theory.



Background Info:
This video is also advertising hair dye, the group may have been paid to do this. Therefore the hair dye company is creating synergy between the group and their brand.

1) This shot is really long and lasts about 6 seconds! This sets the scene of the girl group all getting ready in a bedroom. ( I really like this type of shot and might try to use it in my video).This shot is returned to throughout the video. This shot abides by rule 1 as a girly bedroom scene is typical of the girl-pop music genre. Also rule 3 due to the fact that the upbeat music links to what the girls may be listening to 
whilst getting ready.

2) This shot lasts for about 1.5 seconds and shows a close up,of one of the members, which therefore abides by rule 4, . I really like the green screened background here and may use something like it in my video. This also links to rule 2- as the song is about being on the phone and the member is holding a phone.




3) This shows another member of the group, which therefore links to rule 4 and lasts about 1.5 seconds again, this time in a different background again, I like the pink background and want to use one in my video.

4) This shot shows the 3rd member  of the group- it has a similar green screened background to shot 2, and this lasts about 1 second. This also abides by rule 4 as it is yet another close-up of another member.






5) This then returns to a shot similar to the 3rd one, this time showing the final member of the group. This once again lasts about 1 second and abides by rule 4 due to the solo/close up shot.





6) The screen then splits to show all 4 members in their different settings, this is common in girl band music videos. This lasts about 3 seconds. This links to rule 1 as this split screen is typical of pop groups and also rule 4 as it shows them all close up.

7) This shot is similar to the last one, however the different panels begin to change, this is a really clever effect, however I don't think I will use it as I feel it works best with a group rather than a solo artist. This lasts a split second.This links to rule 1 as this split screen is typical of pop groups and also rule 4 as it shows them all close up.

8) The panels change here, in time with the music- this again lasts a split second. (Rules 1, 4, & 3)

9) The panels change here, in time with the music- this again lasts a split second. (Rules 1, 4, & 3)