Tuesday, 9 September 2014

Pop Music Videos Over the Past Decade

1) Kelly Clarkson- Since U Been Gone (2005)

 -2005 was the year of Youtube's launch and so this video was available through a new platform for the fans.


- This video is clearly of a much lower quality than the newer ones (on Youtube it is only available up to 480p)

- Very simple video in terms of a narrative (there isn't really one).

2) Cascada- Every Time We Touch (2006)


- This video is again of much lower quality than the more modern ones.

- Still a simple video set in a library however has more of a narrative- a girl who goes and trashes the library and changes it into a huge party, eventually she changes the rather geeky boy to become more good-looking and runs out with him at the end.


3) Katy Perry- I Kissed A Girl (2008)


- The quality of this video is much higher than the others, allowing you to watch it in HD on Youtube (720p)

- This video has many more different shots than the other 2, however it doesn't have as many as the more recent ones.

- Again, there is a clear narrative here- that sort of matches the song.






4) Cheryl Cole- Promise This (2010)


- This is one of my favourite music videos ever :)- I particularly love the silhouette scenes as I think that they are a very clever and hugely effective!

- This doesn't really have a narrative.

- The shots are much faster paced than the previous music videos- this shows an advance in the editing technology as it clearly becomes easier to use more shots

- Very creative scenes and shots- particularly the use of green screen and the silhouettes.

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