1) Kelly Clarkson- Since U Been Gone (2005)
-2005 was the year of Youtube's launch and so this video was available through a new platform for the fans.
- This video is clearly of a much lower quality than the newer ones (on Youtube it is only available up to 480p)
- Very simple video in terms of a narrative (there isn't really one).
- This video is again of much lower quality than the more modern ones.
- Still a simple video set in a library however has more of a narrative- a girl who goes and trashes the library and changes it into a huge party, eventually she changes the rather geeky boy to become more good-looking and runs out with him at the end.
3) Katy Perry- I Kissed A Girl (2008)
- The quality of this video is much higher than the others, allowing you to watch it in HD on Youtube (720p)
- This video has many more different shots than the other 2, however it doesn't have as many as the more recent ones.
- Again, there is a clear narrative here- that sort of matches the song.
4) Cheryl Cole- Promise This (2010)
- This is one of my favourite music videos ever :)- I particularly love the silhouette scenes as I think that they are a very clever and hugely effective!
- This doesn't really have a narrative.
- The shots are much faster paced than the previous music videos- this shows an advance in the editing technology as it clearly becomes easier to use more shots
- Very creative scenes and shots- particularly the use of green screen and the silhouettes.
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