9 Shot Analysis of a Pop Music Video #1

I have chosen to analyse "Problem" By Ariana Grande ft. Iggy Azalea.
Where relevant I have referred to Goodwins Theory.

1) This shot lasts about 1 second and shows the main singer (Ariana Grande). The spiral in the background is a theme throughout the video.





2) This again lasts about 1 second and shows a man walking backwards on his hands. I am not really sure what this has to do with the video, however perhaps it is the man who whispers 'One less problem without you' in the chorus of the song.



3) This lasts 1 second and shows a close up of Ariana Grande- therefore it abides by Goodwins Theory number 4 which states that the record label demands close ups of the artist. There is green screen used here with the pink background ( I would like to make a shot similar to this for my music video)

4) This is a sort of stop motion section as the background and placing of the artist is the same however her actions are different. Once again this therefore abides by rule 4 of Goodwins Theory.

5) This shows the man again, doing even more gymnastics! Still not that sure how this relates to the video. There is no link between the lyric, music and visuals so this is defying rules 2 and  3 of Goodwins Theory, as well as rule 1 as this is not conventional of pop music videos.



6) This shows the second star, Iggy Azalea, (Rule 5) who has a funky green screened background, rather 60s themed here (Rule 7). This continues to last 1 second.

7) This is the man again doing some more strange movements, this shot is consistent and may be related to rule 5.

8) This then returns back to Iggy Azalea, who is in a 3 way split screen of her doing the same action but with a different green screened background- this again lasts for 1 second. This could be linked to rule 5 as throughout the whole video she is generally in front of these coloured backgrounds.

9) The shot then goes back to the close up of Ariana Grande, for one second. Then the shot ends. This shot is repeated throughout the entire video.