A2 Advanced Portfolio- Completed Music Video

After a long time of editing (about 4-5 hours!) I have finally finished my music video! I firstly used iMovie as since last year it has become much more advanced with effective features which I was able to use simply, however after I had done 3 edits on iMovie, I decided that I needed a much  more advanced software: Final Cut X. This enabled me to add on lots of different effects, such as mirrors, flashes and layered images. I am thrilled with my final music video, I hope you enjoy it too...

Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 2- How Effective is the Combination of your Main Product and Ancillary Texts?

Evaluation Q3- What Have You Learned From Your Audience Feedback?

Evaluation Q4-How did you use media technologies in the construction and research, planning and evaluation stages?

Digipak Completed!

Digipak Front and Back Covers

I created these images firstly, by using iMovie where I changed the green screen background to white. Then I uploaded the image to Lunapic.com in order to make the white background transparent. Then I uploaded this image to a white background on PicMonkey in order to create the covers. 

Photoshoot for Album Cover/Magazine

In order to create my Digipak and Magazine Advert , I had to do a photoshoot of Lizzie, my performer. I used the green screen as well as taking some in front of the graffiti wall to create synergy with the video. Here are some shots that I took. I finally decided to use the fourth one for my music video as it looks edgy and 'nasty' and fits with the video.

Storyboard For Music Video

Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how these skills have developed over time

Conventions of Real Media Texts

Things to Include in a Magazine Album Advert

• Name of Artist- Lizzie
• Name of Album- "Nasty"
• Album Cover/Photo of artist
• Facebook/Twitter Logos
• Record Company Logo "Revolution Records"
• Website adress (Will need to make one up)
• Small Print (only some do though)
• Some sort of press review e.g. "Number 1 album of 2014", "Best New Upcoming Artist of 2014" etc.

Record Company Logo

Here is my Record Company Logo- Made on picmonkey.com

I was inspired by the logo for 'Mercury Records'- 

Magazine Advert Research for My Pop Album

I like this cover as it is very simple and keeps to a colour scheme. The advert is split in half with the information in the bottom block colour half, and a close up photo of the artist in the top half, with her name and name of the album.

At the bottom there are the record company names. Something I will have to think about for my album advert.

Pop Music Digipaks

'Meet The Vamps'- The Vamps- 2014
The writing on the front of the digipak is made up of the band's logo as this is the name of the album. The bright red logo stands out from the pale sky blue background making it very clear about the artists name and the album name. The font is very simple- in caps and sans-serif. The 'V' of 'Vamps' is bigger and emphasises the name of the band/album. The photo is just of the band on a pier at the seaside- however the actual location is not obvious (could be UK/USA most likely). This cover is very simple which I like a lot. The band are in very ordinary clothes which makes them seem more like their audience.


The back of the digipak contrasts greatly with the front- being fully red (the same colour as the group logo) the writing is in the same simple font as on the front, and also in white to make it stand out. At the top of the page there is a barcode and at the bottom there is all the information concerning the managers and record company as well as a web address to look at more of the bands content. I like the way in which the back cover contrasts to the front- however carries on the red theme. 

'Halycon Days'- Ellie Goulding- 2013 

This album cover features a close up of the artist. All of Ellie Goulding's album covers feature her flicking her hair so that is iconic for her (and her fans). The font used is very simple- however it makes up for the simpleness by having it in electric blue, and really standing out from the pink and purple ombre background. The close up photo is very common of the pop music genre.

The back cover continues the same theme as the front- with the pink/purple ombre background and the electric blue writing. This time the barcode is on the right of the album and the credits down the bottom are in very small print- however still in the same electric blue font. Once again there is a website address down the bottom for her audience to view more content online. Where someone else is featured in the song their name is written in the same font but smaller below the song in which they feature. 

'Prism'- Katy Perry- 2013
This front cover shows the artist in a floral frame   with a golden outside border and iridescent on the inside border. The artists name also has this effect (however I think that this may be a little too difficult for me to use!) The font used for the album name is more exciting than the plain iridescent one for the artists name. The artist seems to be standing in a field/big open space and looks rather vulnerable with her hands up in front of her face and the worried look on her face. The iridescent effect is continued with the rainbow colours being used to fade into the left hand side of the picture.  




The back cover shows the artist in a field covered in butterflies on the right hand side and the track list in the empty area on the left. The track list is in all different colours- this makes them stand out and makes the cover more exciting. Once again the small print is down the bottom and the barcode is on the right. There are two blue panels, one on either side of the cover, these look good and frame the image, as well as displaying the album and artist names. I would like to use this type of back cover on my digipak- as  I feel that it looks different but it makes it much more exciting.

Analysis of My Survey about Pop Music

1) I asked people their ages so that I could find out what the main audience was that I am creating my video for.

The majority were 17-19 years old (40.91%), Then aged 14-16 (34.09%) and finally 11-13 (25%)

2) I then wanted to find out whether they enjoy pop music or not, just a general question to start off and to learn more about my audience.

The majority said yes (52.27%), then occasionally (34.09%) - this is a good thing as it shows that the genre is appropriate for the audience.

 3) I then asked who were their 3 favourite pop artists are. This helps me by telling me whose music videos to look at for inspiration. The highest were The Vamps at 14% and Im also going to look at Taylor Swift, Iggy Azalea, 5 Seconds of Summer and Katy Perry all of which had 10% of the votes.

4) Then I was interested to find out about which radio stations my audience listened to. As I expected Capital clearly won with 68% of the votes!

5) It is interesting that the number of people who have been to a pop concert is lower than the number who haven't, there is one more person who hasn't been to a pop concert- this shows that people have to watch the music videos in order to see their favourite artists perform, therefore I have seen that music videos are a key part of the music industry.

6) I wanted to find out about what my audience would expect to see in a pop music video- they concluded that they mostly expect to see boys (however I wasn't intending on using boys, and this may be referring to boy bands e.g One Direction/The Vamps). The next were Girls (definitely using), a storyline (wasn't going to use) and on trend clothes (again, I am obviously going to use on trend clothing).

7) Not surprisingly, lots of people said that they enjoy watching music videos- therefore I know that I have chosen a good audience and they know lots about what they involve.













8) I wanted to find out why my audience enjoy music videos- mostly they said that they are entertaining- which implies that they are not full of boring long shots with no definition. The option for 'I love the music' was also high- this shows me that music choice is important to the audience. The 'Other' answers included 'Just interested in what they did in the video', 'Like to see if there is hidden meaning behind the song' and 'love seeing hot guys'.

 9) Surprisingly most people said that they would expect a Pop Music Video to be set on a beach- something I hadn't thought of. However luckily in a street/town were quite high and I was intending on using these locations anyway. I am also using a bedroom, and fortunately some people believed that this was a typical location- so In general with my survey- my assumptions have been confirmed.