A2 Advanced Portfolio- Completed Music Video

After a long time of editing (about 4-5 hours!) I have finally finished my music video! I firstly used iMovie as since last year it has become much more advanced with effective features which I was able to use simply, however after I had done 3 edits on iMovie, I decided that I needed a much  more advanced software: Final Cut X. This enabled me to add on lots of different effects, such as mirrors, flashes and layered images. I am thrilled with my final music video, I hope you enjoy it too...

Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Q4-How did you use media technologies in the construction and research, planning and evaluation stages?

Digipak Panels (Large Images)

Front Cover

 Inside Image 1

 Inside Image 2

 Inside Image 3

 CD background image

Back Cover With Spines

Digipak Completed!

Photoshoot for Album Cover/Magazine

In order to create my Digipak and Magazine Advert , I had to do a photoshoot of Lizzie, my performer. I used the green screen as well as taking some in front of the graffiti wall to create synergy with the video. Here are some shots that I took. I finally decided to use the fourth one for my music video as it looks edgy and 'nasty' and fits with the video.

Feedback

Today we Skyped Terry Hall,  a music video director, who gave us some feedback on our music video rough cuts. Here is the feedback that he gave me:

• Visual style and tone the same
• No street shots
• More angles- Close ups, mouth shots, wide shot, side shot etc
• All black and white?
• Layered images of Lizzie (3x)
• Each angle on a different layer of FinalCut
• OTT as possible with movements/dancing when filming
• Short shots to punctuate rhythm and certain words
• Blending modes- Flick between lines on the green screen
• More text
• Different graffiti wall with uptown funk angle
• Faster paced shots
• Start at black and white shots for first verse then to graffiti wall, then a mixture for the last verse.

Terry also provided me with some reference links for some ideas for my video such as:

"This Rihanna video is a really good reference if you are thinking of going down the black and white route plus it's interesting to look at how they have layered the type and graphics over the top":

"The way this was edited and all of the picture in picture stuff was maybe another good reference. Look at all the additional little dance moves that Beyonce does, even all the little hand gestures and head movements":

Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how these skills have developed over time

Conventions of Real Media Texts

Explain How Your Skills in the Creative use of Digital Technology Developed Over Time

Explain how your skills in the creative use of Digital Technology developed over time

Record Company Logo

Here is my Record Company Logo- Made on picmonkey.com

I was inspired by the logo for 'Mercury Records'- 

What I Learnt From The Lipsyncing Task

Digital Technology:
Green Screening - Lighting, distance from camera, that dark colours work best 

Post Production (Cross-over with Digital Technolgy):
Green screen on green screen, layering, black and white, cropping, picture in picture, combining iMovie projects into one, importing music and video,

Creativity:
Props (Ice cubes, glass, beard, hats, changes of clothes- improvised), remaking of the old and making of the new- using an old video and copying it in order to see how it was made.

Research and Planning:
Video choice, dancing in different genres, storyboard and matching shots - very detailed shot by shot storyboard with timings. Constantly returning to plan to ensure correct shots.

Using conventions from real media texts:
Style of clothes/dance for rap/RnB genre. Hair/Make up, Facial expressions, Represent lyrics with dance ("park it like it hot"- the dance move). Camera and framing shots- over 20 shots in 30s, lots of cross cutting, 

Lip Sync Task!

Here is our Lip Sync Preliminary Task:

Drop It Like It's Hot

Snoop Dogg ft Pharell

Creativity

The use of imagination or original ideas to create something.


(google)